Engaging with empathy: content strategy at TrueAccord

By on August 28th, 2018 in Industry Insights
TrueAccord Blog

Content is the life blood of our system. No matter the channel, the product, or the stage, content is what keeps our customers engaged, our performance high, and our compliance intact. Hear our manager of Content Strategy, Vivian Chau, talk about how we harness empathy to write effective content.