With more than 1 million consumer accounts now managed through the intelligent, client-branded product, results show 40% more effective than leading “call and collect” vendors
LENEXA, Kan., Jan. 25, 2022 — TrueAccord Corporation, a debt collection company offering machine learning-powered digital recovery solutions, today announced results following the September 2021 rollout of Retain, the client-branded product that addresses early-stage recovery challenges for organizations with customers with delinquent accounts. TrueAccord Retain is now being used by creditors to manage more than 1 million consumer accounts and has shown to be 40 percent more effective at repayment than traditional “call and collect” debt collection vendors.
TrueAccord Retain, which harnesses digital technology and machine learning to deliver a personalized, effective early-stage recovery strategy, significantly outperformed three traditional “call and collect” agencies across several of an anonymous client’s portfolios. Relative to the best-performing “call and collect” vendor for each product portfolio, TrueAccord Retain drove a 24 percent improvement in roll rate, a 28 percent improvement in early-stage gross flow through rate and a 40 percent improvement in late-stage gross flow through rate*.
“With more than 1 million consumer accounts now being managed through Retain, we’re able to see the robust results of the product on improving early-stage delinquencies for our clients,” said Mark Ravanesi, CEO of TrueAccord Corp. “The results of our client’s evaluation were unambiguous: Retain’s machine learning-powered, digital-first approach resonated with consumers and drove significant growth for the early-stage recovery business. With a lingering worker shortage, especially in the call center space, we expect these performance numbers to continue to grow as more consumers are brought into the Retain ecosystem in 2022.”
Powered by TrueAccord’s industry-leading tech stack, key benefits of Retain include a simple, intuitive and effortless-to-use digital platform leading to great user experience, constant A/B testing and optimization to reduce friction and boost conversion rate, infinite scalability, and second-to-none channel deliverability. Retain implements e-commerce-based innovations like the focus on digital experience and outreach, machine learning-based personalization, and deliverability at massive scale for early-stage use.
To learn more about TrueAccord and its digital-first recovery solutions, visit www.TrueAccord.com and follow @TrueAccord on Twitter and LinkedIn.
*This data comes from an anonymous client’s evaluation of performance of different delinquency approaches side-by-side. The client randomly assigned credit and retail card accounts to TrueAccord Retain and the other vendors. Key success metrics included roll rate, or the percentage of dollars that became progressively delinquent, and gross flow through rate, or the percentage of dollars that flowed from one delinquency category across multiple subsequent categories.
TrueAccord is the intelligent, digital-first collection and recovery company that leaders across industries trust to drive breakthrough results while delivering a superior consumer experience. TrueAccord pioneered the industry’s only adaptive intelligence: a patented machine learning engine, powered by engagement data from over 16 million consumer journeys, that dynamically personalizes every facet of the consumer experience – from channel to message to plan type and more – in real-time. Combined with code-based compliance and a self-serve digital experience, TrueAccord delivers liquidation and recovery rates 50-80% higher than industry benchmarks. The TrueAccord product suite includes Retain, an early-stage recovery solution, and Recover, a full-service debt collection platform.