TrueAccord proved more effective for late-stage collections and better aligned with online lender’s empathetic approach to financial services.
For one online lender, providing online personal loans to underserved consumers was not only a core service for their business but also a key part of their company mission. This tech-enabled financial platform offers safe, simple, and affordable credit access to consumers with varied financial histories who lack traditional options, emphasizing empathy and support in their customer interactions.
Historically, the online lender relied on legal avenues for debt collection, a tactic not always in line with the empathetic approach the company championed in their other services. While they wanted to improve their liquidation rates, the lender recognized they needed more of a traditional agency along with their existing legal strategy—but the challenge was to find a collection agency that could balance effectiveness with a consumer-centric approach that could mirror the lender’s empathetic mission throughout the borrower lifecycle. Simply adding a call center-based agency would be counter-intuitive for an online lender with digital and omnichannel collection partners available to provide a smoother customer experience.
During their due diligence looking at potential debt recovery partners that have integrated digital into the consumer communication mix, a new question arose: how would they decide between the newer, digital-focused agencies that have entered the collections space?
Enter the champion-challenger evaluation method pitting TrueAccord against another digital collections provider.
Over a six-month period, the online lender evenly split their available late-stage collections market share 50/50 between TrueAccord and the competitor agency. Although the challenger collection agency provided somewhat similar services for consumer engagement by including some digital outreach along with traditional outbound dialing and letters, TrueAccord’s robust omnichannel approach was backed by over a decade of experience using digital-first communication methods.
And the results would prove that TrueAccord was not only superior in effectively collecting from late-stage accounts, but also in overall mission alignment with the lender’s efforts towards a more empathetic approach to financial services. Even before the online lender began to explore options for collecting on late-stage debts, both the lender and TrueAccord shared a focus on helping consumers; and by partnering together, they were able to provide that consumer-centric approach to financial services throughout the entire borrower lifecycle.
TrueAccord consistently outperformed the challenger to the point where it became clear that the lender was actually losing money by continuing to give 50% of their available market share to the competitor. In fact, over time, TrueAccord’s liquidation rates were 30% higher than that of its competitor.
Together, TrueAccord not only enhanced and improved the lender’s debt recovery efforts but also reinforced their company values to deliver empathy even after delinquency—no small feat in the traditional debt collection industry.