Behavioral economics in debt collection: a webinar
Ever wondered why people make the choices they make, and how you can help them make other choices? Ever wondered whether talking or writing differently can help you get paid more, and more often? If so, you should attend our webinar about behavioral economics in debt collection. We'll go over customer psychology, influence mechanisms and how to tap into them. Click here to sign up!
How to Identify and Cultivate the Ideal AR Professional
Your accounts receivable team stands between you and your cash. That’s too much power to be taken lightly. To successfully carry out their duties, AR professionals require immense insight and finesse. They’re not just enforcers; they’re part of your CRM team. And if they’re not properly informed, they can cause lapses in compliance that can imperil your business far more than a few late payments – especially if you’re an SMB. Here are the top three qualities to look for in an effective AR professional: They are respectful toward customers. First off, it’s critical you hire someone who will approach your customers with respect. In fact, an unskilled AR person was our catalyst in founding TrueAccord. Rude bill collectors might get one bill paid, but you’ve probably lost that customer for good. There is a demonstrated economic upside to retaining even the customers who don’t pay on time. It’s also worth pointing out that cash is not the only form of currency you can receive. AR people are also in a position to uncover strong customer insights that can enhance the brand experience for everyone. Sometimes it’s not the talking, but the listening, that drives your bottom line. They know the applicable laws. Compliance with debt collection laws requires ongoing legal counsel. Without access to and supervision from lawyers, your AR person not only can derail individual payments, they can expose your company to debilitating fines. There are also missteps in etiquette that can have an equally devastating effect on the status of payment, such as contacting customers at the wrong time of day or via the wrong medium. For example, Thursdays and Fridays are the best days to capture and hold attention and email has a surprisingly lower open and response rate than direct mail. They are entrepreneurial in spirit. The ideal AR professional should be able to think holistically about your business. They should understand your overall goals and be familiar with fundamental business principles, such as the relative ease in retaining versus winning a customer. Most importantly, they think of themselves as brand ambassadors from the moment they send the first invoice until receipt of final payment. Check out our short e-book on the topic. All of that said, there are some situations too big for a single AR person or even an AR team to handle. Scouring the web for AR best practices is not always enough for SMBs to effectively leverage what is often one of their largest liquid assets. TrueAccord specializes in advanced methods of collecting debt and can step in at any time with proven methods to dissolve an impasse.
Compliance with Debt Collection Laws
Debt Collection is a highly regulated industry, where debtors and collectors follow the letter of the law. It is in fact a highly litigious one, drawing attention to dry technical terms rather than the intent of a certain rule or another. Compliance with debt collection laws is therefore paramount to any debt collector, and an issue that creditors deeply care about (because they can get in trouble, too!). At TrueAccord, we analyze laws, follow litigation cases, enforcement actions and bills to make sure we, and our customers, are compliant. Our legal team works diligently to make sure that we know what's the latest in rule making, and stay compliant and ahead of the curve. Of course, this also works well with our values and why we started the company. What Are The Major Debt Collection Laws? This is a non-exhaustive list of the type of rules that govern our actions in debt collection. There are many others, including licensing requirements, that we are required to meet. The Fair Debt Collection Practices Act governs debt collection practices at the Federal level (there are others for the state level). The FDCPA defines prohibited and allowed practices in debt collection. It tells us when, how and how often we are allowed to contact consumer debtors, what disclosures need to be made in that communication, and what cannot be done (although we are much more strict than the law). The Telephone Consumer Protection Act defines legal practices for making business phone calls. It defines the tools to be used and avoided, how to disclose the purpose of a call, what's considered consent to being contacted and more. The Fair Credit Reporting Act regulates the collection and use of consumer credit information. It governs when and how we can report debtors to credit bureaus and impact their credit score. It also allows dispute of reports under certain circumstances, and how data needs to be handled. This is just a glimpse into the complex world of debt collection laws and regulation. Our job is to make sure we stay compliant while getting customers to talk to us and settle their debt. You don't need to worry about compliance - our experts navigate this topic for you, so you can focus on growing your business.
The State of Debt Collection 2014
What's Debt Collection? How does it work? What is the State of Debt Collection in 2014? Debt Collection is a hotly debated industry in 2014. With more enforcement action and more consumers getting into debt, many hold to firm opinions about the pros and cons of the trade. To help the discussion with some facts, we're proud to present TrueAccord's 2014 State of Debt Collection infographic. Here's you'll find answers to common questions and misconceptions like: Debt collectors only buy debt for cents on the dollar and collect as much of it as possible (wrong!) Debt collection is loosely regulated (absolutely wrong!) There is a lot of money in debt collection (true indeed) And more.
How To Write And Send Better Demands for Payment
Is getting paid art or science? The proponents of the "Art" argument will say that getting paid needs the personal touch - one needs to know who to talk to, when, what to say and how to push. While we don't discount the personal touch (and will use it in specifically chosen cases), we view getting paid as clearly a numbers problem, one that lends itself well to optimization and analysis. What can you learn from our experience so you can write and send better demands for payment? When To Send Demands for Payment Optimizing sending day and time is crucial, since you want to place the demand for payment so it gets the most attention. Before that, though, comes the simplest optimization of all: send an invoice immediately after work is done. Every day you wait delays your payment, even if the customer pays immediately upon receipt. There's no need to wait. What are ideal times for sending a demand for payment? Our data shows that Thursday afternoon and Friday are the strongest days. It makes sense, intuitively - your customer has more time to respond since the post-weekend craziness has subsided. On Friday, they might be calm and thinking about the weekend. Either way, the data clearly shows these days and times to be ideal. Better Demands for Payment: Email or Letter? Unfortunately, it depends. Using emails vs. letters is clear when the cost is prohibitive (letters are much more expensive), if you're dealing with customers who are less technical (and are less likely to answer or read emails) or when timing and promptness are extremely important (letters are unpredictable). Beyond that, here are a few pros and cons to consider: Direct mail has much higher open and response rates than email. Even sophisticated users have grown so accustomed to email, that they tend to open it much less. Emails allow direct response. It's harder, though far from impossible, to allow quick online payments through a letter (TrueAccord customers have this option enabled in their Debtor Dashboard, so they can easily pay online even after getting a letter). Emails allow much more testing and iteration. If you have a large number of debts, the aptitude and time, you can improve your email response rate much more than you would letters. At the end of the day, both methods are helpful when used in conjunction, and sometimes followed up with a call or a text message. Combining communication channels is an issue we spend a lot of time thinking about. What Should the Demands for Payment Say? If you're wondering about the content, we have two pieces of advice for you. First, read our short guide about 3 Invoice Design Tips. This will get you started. Then, wait for and download our upcoming eBook - Collection Letters That Work. It will provide a great starting point for everything direct mail. Bottom Line Getting paid on time is a science, although there aren't many available sources that tell you where to start. Future posts will share more of our insights about writing, designing and delivering great demands for payment. What's your advice on getting paid on time? Share with us in the comments!
Suing Late Customers: Is It Worth It?
After many attempts to resolve matters in a friendly manner, you may reach the end of the line in trying to get a customer to pay what they owe you. You tried demands for payment, tried calling, maybe even using a debt collector. Should you sue? Is suing late customers worth it? Going to court definitely an option. Before you do, consider the following: Do you have proper documentation? If you provided a service or goods without a contract, made concessions without documentation, never properly demanded payment and cannot prove your claims, you're in trouble. Watch this video. Realize you should have done things differently to begin with. You probably do not have a case. Did you exhaust all other options? Some people juggle many bills or are just too irresponsible to pay. One thing in common all people who share this behavior have is the tendency to only handle urgent matters. Have you made a credible threat? Sometimes, a mere demand letter from your lawyer, rather than you, explaining the situation before going to court, is going to get you paid. Which court will you go to? Are you within the boundaries of a small claims court, or should you aim for a Civil Trial? Do you have a lawyer, and are you up for the process if you need to get legal representation? What happens if your customer counter sues? If you have good answers to the questions above, suing your (now ex-)customer is a viable option. Sometimes, it is the only option left. Before you do, make sure that you are prepared, and know what to expect.
Writing Better Collection Letters is a Science. Here’s an eBook to Help You.
Why write collection letters at all? We believe that collection should be an integral part of your business practices. While we explain why you need a professional collection partner to help you, we also advocate talking to your customers as well as doing what you can to recover money that's owed to you before sending late customer to collection. After all, increasing retention by 5% increases profits by 25-95%. How do you approach recovering money efficiently? Writing better collection letters is part of the equation. Writing Better Collection Letters - What's in the eBook? In this eBook you'll get a review of why and when to use letters instead of emails or calls, and a few free letter samples that you can edit and use. Further more, we'll highlight a few key terms and phrases our behavioral economics use when writing our collection copy. If You Plan To Write Collection Letters On Your Own - This eBook Is For You. Good luck! Tell us how it works for you, and try us out if you need more help.
The Benefit of Sending Small Debts to Debt Collection
When we tell our customers that our automated system can work on any size of debt, from $3 and up, we get asked two questions: Really?! Why collect on low amounts? Let's take care of them one at a time. Why send small debts to debt collection? Really?! Yes, really. Our system is automated enough to allow any debt over $3 and up to be worked on. We don't care if you have a single $3 debt or a portfolio worth millions, we're sure we can do something for you. That's because our system uses a wide portfolio of online data sources instead of buying expensive data from specialized providers, and our highly skilled customer engagement specialists only talk to specific people at specific times - when they are most ready to engage. Our technology allows us to do what we do. Why Would I Send Small Debts To Debt Collection? First, we believe everyone should pay what they owe. We give anyone in our system their fair share of warning, time and payment options, but unless they have a valid complaint - we expect them to pay. Second, some companies' whole business is for small amounts. If your Average Order Value is under $300, you're going to have a very difficult time finding a serious service to help you recover what you're owed. Anyone can send one demand letter and report debtors to credit bureaus for a flat fee, but providing a full service is much more challenging. Last, TrueAccord was founded to support reinventing Debt Collection and promote conversation and retention. People who owe small amounts are more likely to default not because they don't have money, but because of a more profound problem with your service or product. That's why we always recommend that you talk to your customers. This insight, and the ability to bring them back on board, are worth a decent amount of effort. Bottom Line There's a lot of potential in small balances: product and service insight, retention, and of course - recovery. We built our system to be able to deal with these amounts especially for these reasons, and we made it available to all so you, too, can benefit - and get paid more in the process.
Customer Retention: Should You Take This Customer Back?
Cash flow is one of the most important things for any business, but a small business's life often hinges on nothing more than 3-4 payments that can be late. And, admittedly, sometimes customers don't pay you for reasons you can't understand, or worse, make obviously weak excuses. All this might tempt you to send them to aggressive collections and be done with them. Based on our experience, this can be a mistake. Consider this: customer retention and up-sell is immensely more profitable than acquisition. When you take what you had to pay to acquire a customer into consideration, not every short delay in payment requires an all-out attack. TrueAccord customers see more than $2 in additional business for every $1 paid by late payer we retained for them. That's a big number. This isn't a plea to never fire customers. Some customers are bad for your business, suck your energy and shouldn't be allowed to be your customers anymore. And, of course, we'll be happy to go after any late customer for you. But keep in mind that some people may genuinely be in temporary financial issues, and do not know how to communicate that. Losing a highly profitable customer because of a temporary mistake will hurt you in the long run. Bad things happen to good people, too. There are two scenarios where we recommend that you consider taking customers back: When they paid in full after encouragement. It's easy to think that late customers who didn't pay on your first prompt are bad and need to be ditched. We don't see that being the case. In many instances, customers who are referred to TrueAccord pay after their complaint or dispute have been heard. They want to vent their frustration - and it could be about something as simple as a rude customer care agent. We view ourselves as your outsourced retention department, and if we get someone to pay in full, they most likely did so in good faith. Take them back. When they are on their path to pay in full. This case requires a bigger leap of faith, but providing a service to the customer on a pre-paid basis can go a long way to get them back on your platform. You have customers because they want your product or service, and they continue to want them even when they're late or defaulted on a payment. Offering your goods with an upfront payment, once they've gone through enough of their payment plan, will provide them with more incentive to pay everything they owe you. Alternatively, you can demand collateral or personal guarantee, as part of your high-risk credit policy. Beyond recovering lost fund, a recovery and retention service can help you sort the good guys from the bad ones. Remember - growing your business is your top priority; don't let anger lead your decisions on who to work with. Develop a high risk credit policy or demand pre payment, and take the good ones back. Your churn will drop as well as your long term customer acquisition costs. And, as we keep mentioning, there's a lot your can learn from your defaulted customers. Let us help you find that out.
TrueAccord As Your Relationship Manager: Dispute Resolution
When we set out to build TrueAccord after a frustrating experience, we spent time thinking about what debt collection should be about. We came up with proactive loss management when we realized that debt collection is much more than strong-arming late customers into paying. It's relationship management for lost relationships, trying to mend lost trust and bringing creditor and debtor back to doing business. This is also why we chose the name "True Accord". As we talked to more and more customers, we realized that getting people to talk was often not the main issue. Getting them to agree on what happened, who owes what and to whom, is the difficult part. Rebuilding trust is about communication, and venting one's frustration about a product or service they weren't happy with is an important step in the process. Through our process, companies discover that talking to defaulted customers is incredibly important: those lost dollars tell you a lot more about your business than you bargained for. For these reasons, we provide a robust dispute resolution process at TrueAccord. Customers can dispute a charge directly from emails we send them, and start a conversation about their debt that may end up with a discount or a cancellation of the balance. Others discover that, unfortunately, they do owe money, and we help them pay it off. It's not a one-size-fits-all process, because no collection process is 100% the same; every customer gets the treatment they need, once they choose to talk to us. It is, however, highly automated, easy to use, and incredibly non-confrontational. Of course the dispute process is sometimes abused. This is where our automated optimization system comes into play, sorting out abusive customers from cooperative ones. If, unfortunately, we see that a customer is abusive, we may end up reporting them to credit bureaus or using any of the other levers we have. Dispute resolution isn't about letting the bad guys win - it's about separating legitimate complaints from abusive deflections and excuses, and rescuing the important relationships that you worked so hard to build. It must be a part of any business's toolbox.
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