A collection agency website has to be a lot of things to a lot of people. It should be a tool that the agency uses to attract new business from potential clients. It should be a tool to help individuals pay their debts. It can be a tool that individuals use to educate themselves about debt and finance. It can be a tool to attract new employees. And it all has to be done compliantly and while making sure the culture and values of the agency shine through to the person visiting the site for any of those reasons.
A panel of agency executives shared their strategies and the thought processes behind their company websites recently, revealing how they approach their sites to make sure they check as many of the boxes listed above as possible. During the webinar a number of great ideas were discussed.
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