Welcome 2018!

By on January 5th, 2018 in Company News, Culture

Happy New Year! As we look back at 2017, we are thankful for a year full of growth for the company and for our team.  We hit some amazing milestones that could not have been possible without a smart, strong, passionate and dedicated team.

December is a month of celebrations, and we had an amazing holiday party to end the year.  We shed our casual work attire and had fun dressing to the nines and dancing the night away.

Of course, December is also a great time to give back and help those less fortunate.  We partnered with the San Francisco Fire Department for their Annual SFFD Holiday Toy Drive and were able to provide gifts to a number of program recipients. There are a few of us here at TrueAccord who benefitted from this program as kids, so it was awesome to see things come full circle. The SFFD Toy Program has been in operation since 1949 and strives to ensure all kids have a great holiday season full of toys. The team loved the idea of giving back and we hope to do more events like this in the future.

Our team continues to grow, we welcomed the final hires for 2017: Aviv Peretz, Senior Data Scientist / Cherlynne Serafino-King, Talen Acquisition Partner /Rocky Chau, Customer Engagement Specialist

Looking forward to what 2018 has in store.

Life at TrueAccord: November Edition

By on December 8th, 2017 in Company News, Culture

It’s been a really busy month for us at TrueAccord, and we’re a little late in posting, we almost can’t believe it’s December.  We’ve had some incredible highlights from November, the biggest was closing our Series B, which is going to help us grow our team and continue with our mission to change the debt collection space for good.  We have tons of open positions, and lots more coming next year.

Our team continues to grow, with a bunch of new team members coming on board: Marques Moore (Front Office Assistant), Jacob Hunt (Integration Engineer), Juan Gonzalez (Integration Engineer), Robert Rodriguez (Customer Success Manager), Jas Kao (Client Success Specialist), and Young Xu (Product Manager).

Of course, we always take the time for our happy hours and celebrating!  Nothing says November more than pumpkins and turkey.

As the weather cools down and the holiday season is just around the corner, we took some time to warm up with some jazz, sweets and hot chocolate.

TrueAccord Closes $22M Series B

By on November 14th, 2017 in Company News, Industry Insights
TrueAccord Blog

Debt Collections Technology Company Builds on Early Success for Sustained Growth and Innovation

November 14, San Francisco, CA – TrueAccord, the company driving transformation in the debt collection market, announced today that is has closed $22M in additional funding.  Arbor Ventures led the round, with participation from existing and new investors, Nyca Investment Partnership, Assurant Growth Investing, Caffeinated Capital Fund, Felicis Venture, TenOneTen and Crystal Towers. The Series B funding follows a period of sustained and rapid growth for TrueAccord which is providing exceptional customer experience for consumers in debt for nationally recognized financial institutions, debt buyers, lenders, and technology companies increase their recovery rates.

This additional investment will fund TrueAccord’s strategic growth initiatives, including ongoing product development and innovation of its customer-focused platform, providing world-class audit and compliance functionality, continued expansion into vertical markets, client acquisition and retention, and hiring.

“TrueAccord is redefining the debt collections industry through a digital approach for debt recovery. It is achieving higher customer engagement, satisfaction, and recovery rates through its data-driven platform, which tailors the collection process to individual consumer preferences,” said Melissa Guzy, Co-founder and Managing Partner of Arbor Ventures. “This unique approach is making a positive impact on an overlooked industry, ripe for innovation, impacting a major societal issue by empowering many of the estimated 77 million people in debt, to get on a path to better financial health.”

Since closing its Series A round in 2015, TrueAccord has reached a number of significant milestones, including:

  • Customer Expansion: Between 2016 and 2017, TrueAccord grew the accounts it collects by 2.5x with more than 2.0 million customers on its platform since inception.
  • Strong ROI: TrueAccord has demonstrated exceptional recovery results beating traditional agencies’ debt collection rates by a minimum of 50% to upwards of 500%.
  • Client Acquisition: TrueAccord’s clients include top 10 issuers, leading creditors, and technology companies such as Yelp! and LendUp with more than $1.5 billion of debt flowing through the platform since 2014.

“It was the personal experience of dealing with a debt collector that made me realize the traditional collections industry was ripe for disruption with technology innovation and a more human approach,” said Ohad Samet, Chief Executive Officer of TrueAccord. “With changing consumer preferences, strong regulatory support for innovation, and clients who understand a customer-focus collection process is good for their business, we’re experiencing tremendous demand from the market. We are seizing this opportunity to use machine learning to humanize debt collection for good.”

About Arbor Ventures

Arbor Ventures is a global early-stage venture capital firm focused on shaping the way the world transacts by investing in early-stage companies at the intersection of financial services, big data, and digital commerce, through partnering with extraordinary founders, and accelerating the growth of next gen FinTech, facilitated by unparalleled strategic networks.

About TrueAccord

Founded in 2013, TrueAccord’s data-driven debt collection platform is disrupting the collections industry by helping businesses collect more debt online than traditional methods. True Accord’s platform is powered by machine learning with a decision engine that analyzes consumer behavior and delivers personalized experiences by communicating with consumers at the right time in the right channel with payment options that meet their needs. TrueAccord is providing exceptional recovery rates for top 10 financial institutions, debt buyers, lenders, and technology companies, and is empowering many of the estimated 77 million consumers who are in debt every year to get on a path to better financial health.  To learn more, visit TrueAccord.

 

Press Inquiries:

Sandy Pfaff, Pfaff PR

sandy@pfaffpr.com

415-819-7447

Life at TrueAccord: October Edition

By on November 2nd, 2017 in Company News, Culture

October has been chalk full of fun, continued growth, and a few firsts here at TrueAccord.  Our weekly themed happy hours continue, and this month we had a wine and cheese tasting, introducing our pallets to some French wines to swirl and sniff for a much-needed break in the middle of the week.

With our rapid growth, we are looking to grow our team and attended a few career fairs, including the SF LGTB fair at LinkedIn.

Another first, we hosted an SF Bay Area Machine Learning meetup at our office and had a packed house of 110 attendees, lots of networking, tech talks, and of course great food and beer.  Meetups are a huge part of the SF tech culture and a great way to talk about what we do by bringing in a crowd into our office to help our hiring and brand awareness efforts.  Check out Chief Innovation Officer/co-founder, Nadav Samet talk about how we use machine learning to humanize debt collection.

We added quite a few new members, soon will be entering the triple digits!

Lauren Sawicki, Director of collections, Parris Preston, Customer Support Specialist, Veronica Tong, Data Entry Specialist, Marc Jackson, Technical Recruiter, Patsy Cunningham, Compliance Auditor, Yelizaveta Geurkova, Customer Support Specialist, Trisha Cole, Customer Support Specialist, Karina Munoz, Customer Support Specialist, and James Reynolds, Customer Support Specialist.

The Voice of the Consumer: Motivation to Pay Off the Debt

By on October 31st, 2017 in Debt Collection, Industry Insights, User Experience

Today, data science and analytics are empowering organizations to analyze user behavior and create better user experiences that drive success.  Big data and scale are top of mind as companies compete for market share and aim to deliver the best user experience possible. While powerful tools and testing can tell us a lot about what users want and how they interact with applications, features, and content, neither tells the whole story. It is still important to talk to your users in a traditional sense, by picking up the phone and having a conversation to understand how they feel and ask questions that data cannot fully answer. 

At TrueAccord we touch millions of consumers by empowering them to pay off their debt and reach financial health through a personalized, digital, self-managed process.  We are providing a powerful platform that is connecting our customers and consumers in debt during a sensitive process.  We are constantly testing and improving our product for better engagement and conversion, but when it comes to questions like, “how does it feel to be in this situation?” or “did you experience collections with other agencies? If yes, what was the process like and how did it make you feel?”, the only way to get valuable feedback is to have a conversation with consumers.  Their answers help us form an understanding of our users’ needs and shape more quantitative research. We want to understand how our users think and feel so we can better serve them. 

Meet a few of the consumers that have recently used TrueAccord for their debt repayment process:

Stacy: from suspicion to delight

Tell me a bit about yourself.

Stacy is a 29-year-old, married woman with one child and works in the medical field.

Do you remember when you received your first TrueAccord Email?

I was surprised to get an email, it wasn’t the usual process that I had experienced with other collections agencies.  So at first I ignored them and didn’t open them, but when I finally opened and read it, and did a little research on the company, I realized how easy this was going to be.  I could see my total balance, pick a payment plan and do everything online. It was so refreshing to have an easy and friendly process.  I love that it was digital, that’s what I’m used to with other services, and it really made it stress-free to manage the process myself and not to have to talk to anyone.

Have you ever dealt with traditional agencies?

Yes, I had previous debt, I got letters in the mail, so I called in good faith, I know I owed the money and wanted to pay it off, and they made everything so difficult and were incredibly unprofessional.  I wasted more than 30 minutes of my time talking to them, it was so frustrating.  

What can we do better?

It would be great to have some tools and content to learn how to manage my credit and budget. Sometimes when you’re in debt you may not know where to start and then it’s easy to just ignore the problem.  There are a lot of tools out there, it’s just making it top of mind is important.

Josh: sometimes all you need is a reminder

Tell me a bit about yourself.

Josh is 27 years old, engaged, lives in Colorado Springs, has a 4-year degree and works in digital marketing.

Can you tell me a bit about the situation you were in?

It was a dispute with a ticket reseller, and I was going back and forth with them regarding the issue, but it was taking a while and getting frustrating.  It was an honest mistake on my part that just turned out to be expensive. Then all of a sudden, I received an email from TrueAccord.

What did it feel like to receive the first TrueAccord email?

Honestly, I was surprised that they sent me to collections so fast, but I liked the fact that I could take care of it online, it felt more professional and user-friendly.  I paid it off right away, I didn’t want to have it impact my credit in a negative way.  

Have you dealt with other collections agencies, what was the process like?

I had medical debt previously that I had to deal with, it was a very frustrating process, they called me all the time, sent letters, called my employer, it felt like there ware no limits on what they could do. I needed someone to work with me and help me through the process.  

What was your experience with TrueAccord?

I was very impressed with TrueAccord, it was so easy to use, everything was digital and the communications were professional.  I could see my account overview, decide how and when to pay and do everything online. Getting a phone call in this age is so outdated, and easy to ignore.  The fact that I could do it online motivated me to pay faster.

Do you have any feedback for us?

Continue to do what you’re doing, keep it easy and digital, adding humans to the process adds an embarrassing element and frustration, it just adds emotion that is not helpful during this process.  People respond to being treated well and respected and given options that are on their terms.

What about learning more about how to manage debt?

I think when you’re younger you need to understand more about credit, if not managed well it can negatively impact your finances, so having more information on the site would be a great opportunity to help educate people.  

Vera: a positive process in hard times

Tell me a bit about yourself.

Vera is 30 years old, single, lives in Flower Mound, Texas, and works in digital advertising.

Tell me a bit more about the debt?

It was a payday loan, and I hit a rough time and couldn’t make the payments.  I’ve had other times where I was in debt, it’s not a great feeling, it hangs over you.

Did the original creditor try to collect from you?

They did, it wasn’t easy, they called me and I ignored the calls, in order to pay I had to call them, and I just didn’t feel like it.  

What happened when you were contacted by TrueAccord?

When I received my first email from TrueAccord, I began paying within a week.  The fact that it was digital had a lot to do with it, the process was positive, easy and I was ready to pay and put the debt behind me. Not having to talk to someone makes it a better experience. I use a lot of other apps, it’s just what I expect these days.

Have you used other resources for learning about debt or managing finances?

I use several apps: Credit Karma, Credit Sesame, WalletHub, I also like the Reddit forums, there is a lot of information about debt out there, and it’s easy to talk to strangers online where you’re anonymous.  For me, debt is a private issue so it’s not something I would widely talk about, just with close friends and family.

Richard: ease of use made the difference

Tell me a bit about yourself.

Richard, 35 years old, single, lives in Seattle and works in technology

Do you remember getting your first TrueAccord email?

I got an email and I paid my debt within the week.  It’s not a great feeling to be in debt, no matter how small the amount is.  

What was your experience with other agencies?

The process is always so time-consuming and difficult, they always call or just sent letters in the mail, these days that is not an experience I want to deal with.

How was your experience with TrueAccord?

TrueAccord was spectacular, I could just sit in front of my computer and take care of it.

Do you have any feedback for us?

Continue to work with people, help them if they need it.  Giving them the ability to do things online is easy to manage and convenient.  I think having options is helpful, choosing payment plan vs paying it off in a lump sum, flexibility is so important.

This is the first time I have ever had a call from an agency after having debt, it feels great to be asked for feedback.  Shows you genuinely care about what you’re doing and the people you work with.

What other financial services do you use or like?

I use Mint, Credit Karma, and my bank’s financial management tools.  I know how to manage my debt, but sometimes you can still get into trouble.  The are also a lot of blogs out there, so the content is there, but sharing with people during this time might be a good way to help them, people don’t always want to talk about this issue, or have someone to talk to.

Our users have strong opinions

From these conversations, it’s clear how much digital, self-managed experiences drive a more positive, trusted, and easy interaction for both sides.  How we feel has a lot to do with how we act, and by empowering consumers to make their own decisions and giving them the control and flexibility they want, we see they are more motivated to engage and pay.  Continuing the conversation, testing, and data analysis are at the forefront of what we do.   We are going to continue to bring great user experiences and new features to improve and enhance the TrueAccord experience to help consumers reach financial health.  

 

Life at TrueAccord: September Edition

By on October 2nd, 2017 in Company News, Culture

September has been a busy month at TrueAccord. We wanted to share some of the highlights as we take a break from it all and enjoy some themed food and drinks at our weekly happy hour. Since September in SF is one of the nicest months, we took our happy hour to a rooftop BBQ in SOMA, we just couldn’t pass up the opportunity to hold on to summer for a bit longer and enjoy a great evening with our coworkers.

We are also growing quickly, all our teams are expanding, and we added some key hires in September to help us delight our customers and build a platform for financial health. We added, David Han (Implementation Manager), Megan Thielman (Client Success Specialist), Tim Collins (Chief Compliance Officer), Gopi Karunamoorthy (Accounting Assistant), Adam Gomez (Senior People Operations Associate), Matt Botts (Customer Success Manager), Lilia Paz (Customer Engagement Specialist) Nick Bright (Customer Engagement Specialist), Tyler Watt (Customer Engagement Specialist). Come work with us!

Yelp Partners with TrueAccord to Deliver Digital Collections and Streamline Data Loop for Customer Engagement

By on September 28th, 2017 in Company News, Debt Collection, Industry Insights, User Experience

Highlights:

“TrueAccord saved our collections team tons of time, the integration with their system was fast and easy, without needing to do tedious, manual tasks.”

“Our company goal is to grow a large, loyal and happy customer base. TrueAccord’s digital collections process supports our goals by extending a great user experience to the collections process.”

“Digital, personalized collections are driving high engagement rate.”

“With TrueAccord we have timely data into customer standing.”

Challenge:

Yelp was founded in 2004 and is now one of the largest platforms to connect people with great local businesses. Traditional agencies required a lot of man-hours and manual processes.  Yelp faced several challenges with the traditional agencies; first, they required a manual process to transfer debt accounts, which was both time-consuming and tedious, requiring lots of forms and faxes being sent, lacking automation and data tracking functionality that Yelp required for business success.  Second, the agencies were employing traditional collections tactics that did not adhere to Yelp’s values.

 Why TrueAccord:

Yelp was looking for a collections agency that would increase recovery rates and help the collections team save time by automating the account transfer process as well as deliver great consumer experiences to support their brand and customer satisfaction. They needed a data-driven collections process that would streamline the visibility into consumer account status, so they could better serve their customers and run their business.

“TrueAccord’s digital collections process was a natural fit for Yelp,” says Parker Asche, Senior Collections Analyst. Yelp’s customers are used to digital interaction, and TrueAccord’s consumer-centric, digital collections process was an extension of our business practices.

Benefits:

“TrueAccord saved our collections team tons of time, the integration with their system is fast and easy, without needing to do tedious, manual tasks.” TrueAccord makes it easy for Yelp to continuously feed new account data into the system, without burdening their collections team with paperwork, saving the team time to focus on business objectives.  The quick transfer and collections process helps their business to continuously keep their customers engaged.

Consumer preferences are changing, and they demand a modern approach to communications. TrueAccord enabled Yelp to reach their customers via a communication method they prefer and engage with, and empower them with the ability to self-service themselves. Yelp is using TrueAccord to deliver engaging digital user experiences for their customers.

About Yelp:

Yelp Inc. (NYSE: YELP) connects people with great local businesses. Yelp was founded in San Francisco in July 2004. Since then, Yelp communities have taken root in major metros across 32 countries. By the end of Q2 2017, Yelpers had written approximately 135 million rich, local reviews, making Yelp the leading local guide for real word-of-mouth on everything from boutiques and mechanics to restaurants and dentists. Approximately 28 million unique devices* accessed Yelp via the Yelp app, approximately 74 million unique visitors visited Yelp via mobile web** and approximately 83 million unique visitors visited Yelp via desktop*** on a monthly average basis during the Q2 2017. For more information, please visit http://www.yelp.com or send an email to press@yelp.com.

* Calculated as the number of unique devices accessing the app on a monthly average basis over a given three-month period, according to internal Yelp logs.
** Calculated as the number of “users,” as measured by Google Analytics, accessing Yelp via mobile website on a monthly average basis over a given three-month period.
*** Calculated as the number of “users,” as measured by Google Analytics, accessing Yelp via desktop computer on an average monthly basis over a given three-month period.

Press Release: Tim Collins Joins TrueAccord as Chief Compliance Officer

By on September 25th, 2017 in Company News, Compliance

TrueAccord, the debt collections technology company, has hired Tim Collins as Chief Compliance Officer. TrueAccord’s platform is powered by machine learning that uses a consumer centric, data-driven approach to help businesses recover more debt online than traditional methods. Collins joins TrueAccord from Convergent Outsourcing, where he was General Counsel and Chief Ethics & Compliance Officer since 2013.  

Collins has more than 25 years of experience in collections, having held leadership roles in legal and compliance at various financial organizations, including Hyundai Capital America where he established a comprehensive compliance system across all areas of the business. In his new role at TrueAccord, Collins will oversee the company’s legal and compliance practices to meet the requirements of the highly regulated debt collections industry.

“Having an industry veteran such as Tim join our team is a testament to the strength of our business and the major clients we represent, as well as our vision for how to transform collections for good,” said Ohad Samet, Chief Executive Officer. “The top 10 banks and lenders who use TrueAccord demand the highest level of compliance. Tim’s deep and relevant expertise will ensure we consistently meet and exceed their expectations.”

“After following TrueAccord for the past few years, I have been intrigued by their unique approach to debt collection, an industry that in my experience is ripe for disruption,” said Tim Collins, Chief Compliance Officer. “With an inspiring vision, a strong product, and an exceptional management team, TrueAccord is well-positioned for accelerated growth and investment. I look forward to contributing to the company’s continued success and to helping shape the future of the collections industry.”

Collins received his JD from the University of Detroit Mercy School of Law, and completed his Bachelor’s Degree in Business Administration at the University of Iowa’s Tippee College of Business. Collins is an adjunct professor at the University of San Diego Law School where he teaches seminars on in-house corporate practice; and he also serves on the Federal Affairs Committee for ACA International, the Association of Credit and Collections Professionals.

About True Accord

Founded in 2013, TrueAccord’s data-driven debt collection platform is disrupting the collections industry by helping businesses collect more debt online than traditional methods. The platform is powered by machine learning, with a decision engine that analyzes consumer behavior and delivers personalized consumer experiences by communicating at the right time in the right channel with payment options that meet their needs. TrueAccord is providing exceptional recovery rates for top 10 financial institutions, debt buyers, lenders and technology companies, and is empowering many of the estimated 77 million consumers who are in debt every year to get on a path to better financial health. To learn more, go to: www.trueaccord.com.

Meet Our Engagement Team Members

By on August 29th, 2017 in Company News, Culture

TrueAccord’s mission is to reinvent the debt collections space by delivering great consumer experiences that empower consumers to regain control of their financial health and help them to better manage their financial future.  We are reinventing debt collection with data driven, personalized, digital first collections.  

While technology is helping reinvent debt collection and forge a better way to communicate with consumers, not all personal interactions can, nor should be replaced.  This is where our customer engagement team is making a huge impact in the process and engaging with customers to help them through a difficult time.  

Meet a few of our engagement team members and hear their stories.  

Meet Dean-Austin Mayor

   

Tell me a bit about yourself?

“I graduated from Santa Clara University in 2016, I studied psychology and music. I wanted to apply my degree to help people. The mission really attracted me to the company, it was about helping people and it was the real thing here.”

Why TrueAccord?

“After interviewing with the team, I really believed the company was focused on the idea of helping people through a tough situation.  I would have the opportunity to empathize with people and give them a better experience.”

What keeps you coming back?

“The culture.  Everyone works together, people are smart, the energy is very positive here.  I’m exposed to working with other teams, it’s a very collaborative environment and we’re all working towards the same goal.   It’s a great place to be even if I have a tough day.”

Advice for someone considering a role?

“It takes a level of compassion to have patience and understand where people are coming from, so you can understand them and work with them.  But don’t take things personally, not everyone wants to work with us, so you will have to handle difficult situations. But there are so many customers that are so surprised by how nice we are and how different.”  

What are the benefits like?

“They really care about the employees and provide great benefits.   We also have weekly happy hours, and a culture committee that plans events.”

Meet Kelly Young

Can you tell me a bit about yourself?

“I am a bay area native, and when I moved back after college I was looking for my first job, and wanted to get experience in a growth stage startup. I was looking for a place to learn and the opportunity to grow. I was intrigued by what TrueAccord does.”

Why TrueAccord?

“The interview process was very fast and engaging.  I talked to a lot of people during the interview process and it felt like people were genuine, friendly and took the time to get to know me. It seemed like a great place to work.”

What is the culture like?

“There is a culture of learning here and changing things for the better.  People are constantly coming up with new ideas and better ways of doing things.  It’s great to be part of a company where I can see my ideas come to life.”

“Everyone is really smart here, they work hard, but there is a great work/life balance.  We are focused and prioritize what needs to be done, and when faced with a difficult situation or challenge we come together as a team.”

“It’s a great place to gain experience and grow with the company, this role is a chance to get in on the ground floor.  I’ve seen a lot of agents move to other roles, growth is definitely a huge thing here.”

What is the role like?  

“It’s challenging but rewarding, we are helping people in difficult situations. A lot of consumers have been in debt multiple times and have dealt with traditional agencies, so they don’t expect us to be there to help, but that is exactly what we do.”

What are the benefits like?  

“It’s a great office in downtown SOMA, open space, standing desks, great snacks, lunches, dog-friendly.  We also have weekly themed happy hours on Wednesdays, a nice way to break up the week and have fun.”

Meet Serena Cabrera

Tell me a bit about yourself?

“Originally I’m from LA. I graduated from Berkeley and really liked the Bay Area and wanted to stay here.  A friend referred me in, and I didn’t know much about the company, but then I researched, umm debt collection, I was skeptical.  But once I talked to everyone and learned about the way TrueAccord is really trying to change the industry, I took the leap.”

Why TrueAccord?

“It was the people that really made me want to come here, everyone was friendly and open, and there were great benefits.”  

What’s the Culture Like?”

“It’s a very open culture of bringing up questions and ideas and everyone collaborates. I was learning a lot, and everyone was very supportive.”

What keeps you coming back?

“It’s a great place to learn, this has given me the opportunity to be in tech. I’m still trying to figure out what I want to do, and there are great people here to learn from and have exposure to other departments and mobility. I’m interested in UX, and my manager is very supportive and I get to talk to Shannon (head of UX and content) and learn what she does.”

Advice for someone coming here?

“Don’t be afraid to share your ideas and ask questions, and you have access to everyone here, so it’s a great place to take advantage of that and to have your voice heard.”

What is it like to talk to customers?

“It feels good to help people and to be able to give them a different experience than they have with other agencies.  It’s important to empathize with each customer, everyone has a unique situation.”

Join our growing team!  

Apply Here

The Results Are In:TrueAccord Consumer Satisfaction Survey

By on July 17th, 2017 in Company News, Industry Insights, Product and Technology

Today, 80 million consumers are in debt. They are often not treated well by collectors, and subjected to harassment, intimidation and an overall bad user experience that does not encourage or empower resolution. According to a recent CFPB survey 1 in 4 consumers felt threatened by collectors, 3 in 4 consumers reported that a collector did not honor a request to cease contact, over ⅓ reported being contacted at inconvenient times, and 40% of consumers reported they were contacted 4+ times per week. These results are quite disheartening, and demonstrate that the traditional debt collection agencies have not adopted user centric practices and behaviors, nor have they integrated technology into the process to adapt to changing consumer needs. They are stuck making large volumes of phone calls to uninterested consumers who end up complaining.

When we set out to survey our consumers about their experience with TrueAccord we weren’t quite sure what to expect, or if they would even respond. On one hand, we believe our data driven, consumer centric, digital first experience is reinventing the debt collection process and will replace legacy agencies, and consumer will appreciate that. On the other, we are still talking about debt collection, and most likely a lot of these consumers have experienced multiple negative collections experience and have low expectations of the process. They aren’t likely to recommend a debt collector, and as we’ve seen above, are highly likely to have had a bad experience.

Overall satisfaction

What we found was both exciting and inspiring, 80% of respondents were satisfied with their experience with TrueAccord. It’s an unprecedented number in an industry that, for decades, only attracted negative attention. TrueAccord is building a product and brand focused on delivering great user experiences and helping consumers rebuild financial health, and consumers are reacting to that. Traditional agencies’ behaviors have been impacting liquidation, hurting brand reputation and causing a lot of compliance risk. Yet they haven’t changed their ways. We show that working differently is possible – and will yield better results.  

Tone

81% of consumers stated that the tone and personalized offers in our messages were appropriate for their individual needs. Our content is personalized, and tailored to empower and motivate consumers to want to pay off the debt, combined with the ability to offer a wide selection of custom payment plans. Consumers’ needs are served and they are treated like customers. Our clients understand that debt collection is part of a natural consumer life cycle;at one point or another, most of us will encounter debt collectors, but unfortunately traditional agencies lack the technology and best practices to deliver good user experiences, leaving consumers feeling frustrated, angry and wronged. This does not have to be the case.

User experience

80% of our users had an overall positive experience with TrueAccord and recognized TrueAccord as different and better than other agencies. A large proportion of the other 20% resolved their debt by disputing it, so even though they may not feel great about their experience, they were able to dispute and discharge a debt electronically and with minimum hassle. It’s exciting to see that consumers see our brand the way we see ourselves, as innovators focused on great user experiences. We believe helping people get out of debt has positive impact for everyone involved, even (and sometimes more so) if getting out of debt means it can’t be collected.

What consumers had to say:

You were easy to work with and the payment plan worked for me. Even when I had to make a small change, it was no problem. I’m glad to have the debt behind me. I appreciate the email correspondence as opposed to numerous phone calls.”

“They worked with me and I needed that.”

“It is always a pleasant experience dealing with True Accord.”

“Wish you could handle all my debts.”

“I love the fact that TrueAccord was kind and polite! I wanted to pay my debt but needed a plan that wouldn’t leave me over spent or struggling every month. TrueAccord was happy to accept the payment plan I requested. Thank you!”

“TrueAccord provided me a way to be true to my word.”

“The agents are all very friendly and accommodating. It doesn’t feel like you are dealing with a collection agency.”

“The best collection agency ever!”